SEO in Schaffhausen

Blog: What is SEO?

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What is SEO?

SEO, or Search Engine Optimization, is the practice of optimizing a website, to improve its search engine ranking.
Having a SEO friendly website will increase your visibility & lead to increased traffic, sales & revenue.

How does it work?

Many factors contribute to a website’s ranking on search engines:
 
• Content quality & relevancy
• Structure & organization of pages
• Presence of relevant keywords & phrases
• Copywriting & readability
• Website loading speed
• Website dwell time
 
Ultimately the goal of search engine optimization is to make your website more attractive to the search engine’s algorithm.

Keyword & Phrase Analysis

Arguably the most important practice of SEO is conducting proper keyword research.
Identifying relevant keywords & phrases for your content can be achieved through:
 
• Investigating search data
• Conducting market research
• Analyzing competitors‘ websites
• Customer reviews
• Blogs
 
Subsequently proper incorporation into the back & front end of your website must take place.

On Page SEO

On Page SEO is the internal optimization of your website’s pages, improving visibility & ranking on search engines, through:
 
• The website’s title tags
• Meta descriptions
• Headings
• Adding internal links
• Images & videos
• Copywriting

Off Page SEO

Another important aspect is Off Page SEO.
Off Page SEO aims on the external factors to your website, such as hyperlinks from other websites.
Because algorithms use links to determine a website’s relevancy, they can be seen as votes of confidence.
 
For off-page SEO to grip, it’s necessary to build high-quality links via:
 
• Customer reviews
• Guest blogging
• Link building
• Content marketing
• Social media
• Advertisment

Summary

Search engine optimization is crucial for every business in the digital landscape.
Since it’s a constantly evolving field, it’s recommended to stay up to date with the latest techniques & best practices.
In need of optimization or a brand new seo-friendly webpage / copy?
 
Let’s get in touch!
Amali Marketing

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